Silvia Pencak

5 Keys To Creating Websites That Sell

Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is then essential to your success. Provide a memorable experience and customers are su... Read >

How Important Is Branding Plan for Small Business?

Branding is something that every business owner, large and small should be more aware of everyday. While you may be thinking, “but I just own a small business, I don’t have a branding plan”, you should still have one to stay afloat. Having a branding pl... Read >

Small Business and Social Media: Blog

We all know that social media websites such as Facebook, Twitter, LinkedIn, and YouTube can help us to expand our business to a variety of different consumers around the world. Once you decide to get your business out there using social media platforms, h... Read >

Small Business Branding – Strategy and Tips

When it comes to brand strategy there are many aspects that you need to consider. Let’s talk about three that can make a big difference for your business. The first is developing a logo that your customers will remember, the second is developing a tagline... Read >

Four Things to Consider When Creating a Small Business Strategy

What makes the difference between a successful business and a business that is barely staying alive? What is it that makes Apple, McDonalds, or Nike so popular among the masses? The answer is simple – a good business strategy. Whether you own a small or l... Read >

Top Social Media Sites for Small Business

You know that social media works, but how do you find out what social media sites are the best for your small business? The truth is, there are dozens of different social media networks that can help you to expand your business. However, there are a few t... Read >

How to Improve Your Website Conversion Rates

So, you want to know how to improve your website conversion rates? You’ve come to the right place! For those who are unsure, a conversion rate is the percentage of visitors to a website that go on to make a purchase. If you want to run a business, it is n... Read >

How to Successfully Leverage Social Media

Do you want to direct traffic to your website, market your business, and increase your sales? Twenty years ago, if you wanted to enhance your business, you would use newspaper ads, television ads, or radio ads. Today, if you are not using social media to ... Read >

Why Facebook?

Why Facebook? That is a question that many small business owners are asking themselves. In the last few years Facebook has grown into a huge online community that is used by almost everyone. If you aren’t using it, you can guarantee that your competitors ... Read >

Is Twitter the Right Place for Your Small Business?

Is Twitter the right place for your small business? With the rise of social media, marketing techniques have taken off in a new direction. While businesses do promote themselves through television, radio, and newspaper ads, the more popular trend right no... Read >

Winning the hearts of your clients

If you want to succeed in your small business venture, you need to capture the attention of your clients. After all, without the clients, you don’t have a business. Customers are the key to your success, so winning the hearts of your clients is essential.... Read >

Cool Tricks To Maximize Your Time on Social Media

So, you’re all connected and set up with Twitter, but now what? You know that Twitter is a great way to expand your business and gain more clients, but how can you maximize your time on this social media website? To find out, continue reading this article... Read >

What is Brand Analysis?

Opinions, good instincts, and creative thinking are not enough when it comes to brand analysis. Brand analysis involves sizing up a business situation and deciding on a strategy. Two major concerns of brand analysis are the industry and the existing com... Read >

How To Drive More Visitors To Your Site

So you want to know how to drive more visitors to your site? If so, you have come to the right place. With the rise of World Wide Web, the way that businesses market their products and services has changed greatly. Rather than handing out flyers, business... Read >

How the Real You Wins Real Prospects

The premise behind business is simple – get clients, make money. Getting the clients, however, is not always as simple. If you want to win clients, you need to know how the real you wins real prospects. Who are you? What is your business? And how can your... Read >